Google Plus is a joke – incorrect. No one uses Google Plus – incorrect again. How can Google Plus be a social network when no one is socialising on it? – wrong on two counts.
Google Plus is now the second biggest social network
According to statistics published by Global Web Index, Google Plus is now used by more people than Twitter and YouTube, in terms of social activity. The image below was also published on the Global Web Index report.
Why Google Plus is a force to be reckoned with
Google Plus is more than a social network. It is a platform with fingers in many pies. Refusing to use it is like refusing to dress for work. Let’s look at the many great things about Google Plus.
Integration with Gmail
I like the fact that Google Plus integrates with Gmail. When someone mentions me in a post, I see it in my inbox (something that Google now calls ‘conversations’ instead of emails). I can write a reply to the message within my inbox and it appears in my Google Plus account as though I had posted it there.
Google Plus 1: Facebook 0. Facebook tried to get us to integrate the social network with email a while ago but so far it has failed at that.
Notifications across multiple applications
When you are logged in to your Google account and using the search engine, YouTube or other Google properties, you see notifications relating to G+ activities by people you follow.
Google Plus 2: Facebook 0. Facebook notifications show up when you are on Facebook.com, but not while browsing other common web properties.
Better privacy control over your content
When you publish on Twitter, you are publishing for everyone. You don’t get to say which groups of people might be able to see your status updates. On Facebook, you can choose to make status updates visible to the public, or to friends only, or to friends of friends.
There are two problems with the Facebook model. First, when you publish something for friends only, you have little to no control over whether they share it with their friends. Second, in real life you don’t want to share the same things with everyone you know. You might want to publish pictures from your stag night with your mates, joke pictures with your colleagues and family humour with your family.
Google Plus 3: Facebook and Twitter 0.
Google Plus is an authentication tool
Not only does Google Plus allow you to share things, chat, like (+1) things etc, it is also a platform that Google is using to authenticate people.
In its fight against web spam – ie, those people who try to game the search results – Google is developing a way of validating content through the people that publish and share it. Marking up your blog so that your image appears in search results adds credibility to your articles. Being active on Google Plus – by engaging regularly with other users and building your following – shows you are a real person, and anything you do then has more credibility.
Get started. Now.
If you haven’t yet taken Google Plus seriously, start using it. Add me to your Circles so I can follow you.